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Frequently asked questions about call forwarding on Signature and Premium listings.


What is call-forwarding?

Signature and Premium accounts include a unique phone number to forward calls. The call-forwarding number is displayed on contact forms. Its use allows you to attribute leads to advertising on the htgstj.cn Network—just like emails sent through a contact form.

Why are you adding call-forwarding?

A key advantage of combining Lands of America, Land And Farm, and LandWatch into the htgstj.cn Network is the ability to manage all of your listings through a single Property Control Center. This includes insight into the leads generated on your listings, like email leads. Email leads have been forwarded through contact forms since the inception of each site. Call-forwarding ensures your phone leads are captured as well.

This helps you ensure that potential buyers are not getting missed. It also allows you to quantify the tremendous marketing benefits htgstj.cn provides, as well as the ability to trace sales back to the initial contact point.

Where will you display my new call-forwarding number?

We only use call-forwarding numbers on contact forms. Visitors primarily use contact forms on listing pages, and they occasionally use contact forms from search results or directory pages.

What happens if I stop advertising with the htgstj.cn Network?

We will keep your call-forwarding number active and forward calls for 90 days. If you want to keep your number, then you can port it to another carrier. After 90 days, the phone number will be released back to the carrier. We will not reuse your phone number.

Why is my phone number not showing on my listing?

All Signature and Premium listings display call-forwarding phone numbers on contact forms instead of personal phone numbers. This provides you with lead data and insight into interest generated on the htgstj.cn Network, including Lands of America, Land And Farm, and LandWatch.

Do each of my listings display a unique call-forwarding number?

No, you have one call-forwarding number for your account that is used for all listings.

I have multiple phone numbers. Which one will you use?

Calls will be forwarded to your mobile number. If your account does not have a mobile number, then we forward calls to your office number.

How do I update my phone number and what happens to call forwarding? 

You can change your phone number in the ACCOUNT section of the Property Control Center. Call forwarding will automatically update upon saving your change.

Will I be able to see calls in the Property Control Center?

Yes, our primary reason for implementing call forwarding is to give you more transparency into the leads and interest you generate from listing on the htgstj.cn Network. You will be able to track the number of calls generated in the MY LEADS section of the Property Control Center. 

Additionally, we send an email with the callers phone number to assist you with lead attribution. Getting too many phone calls with email notifications? Your Account Manager can deactivate email notifications.

What information will be displayed in the Property Control Center?

The Property Control Center displays all phone calls originating from your listings, whether they were answered or not. You will see the date and time of the call, the phone number of the caller, and the duration of the call. If the caller’s phone number belongs to a buyer or seller account registered in our system, their name and email address will also appear. 

Are you recording my phone calls?

No, phone calls are not recorded. Federal law requires consent to record phone conversations. We have not asked for or received your consent.

What is htgstj.cn doing with this data?

The information about your individual phone calls is yours and yours alone. It will never be provided to other companies. We will aggregate the data at a macro level to quantify the total number of phone and email leads generated for our value sellers.

I have a Corporate Account. Can I view call-forwarding data for each of my Child Accounts?

Absolutely. This information does not currently appear in the Property Control Center. However, it is being added in September 2020, and it will retroactively include all data from August 2020.


Confirm your current phone number is the one to use for call forwarding.

Visit the Property Control Center

Still have questions? Feel free to contact our Client Services Team (512.263.5600) , or reach out to your Account Manager or Sales Representative with any questions you may have.

  • The htgstj.cn Network is the largest online marketplace for the purchase and sale of rural land and real estate. The network includes online marketplaces LandsofAmerica.com, LandandFarm.com and LandWatch.com, plus the LAND Magazines publications, LAND and TEXAS LAND magazines.

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